Silicon Valleys Youth Problem

Despite all the differences in culture, cool and hard-core coding prowess, there are signs that, in some areas at least, the old guard and the new guard might be inching closer together. I spoke last year with Doug Leone, a venture capitalist at Sequoia, one of Silicon Valley’s oldest and most prestigious investment firms. Sequoia funded both Stripe and Meraki, and also, almost 30 years ago, Cisco. “I see the old guard and the new guard coming together again,” Leone said. “People want the enterprise tools they use at work to look and feel like the web apps they use at home.” As an investor, Leone is especially interested in software-as-service companies that host their products on the cloud and address business applications — in other words, companies like Meraki that combine the best of both old and new. It’s a heartening prospect.

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Create the Tactics

This is the fifth of a five part blog demonstrating how to create the vision, mission, strategy, and tactics to grow a company.

Tactics:  The specific set of actions, techniques or activities to support the strategy.  Strategy and tactics are inter-twined, one cannot live without the other.

Many people confuse the tactics with the strategy.  If the idea has specific components, people or processes attached to it, then it is a tactic. 

The vision workshop identified ten different tactics that supported the strategy which would transform the way engineers work on a daily basis.  Some of these tactics included calling into the heads of engineering departments directly, creating online trials of the product, developing marketing campaigns with detailed product specifications, and creating solid value propositions.

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Strategies to Revenue

A great post by Bob Wright, MD at Firebrick….
How will you make your number this year? (Part 1)

A new data-driven approach to finding the highest propensity-to-buy customers

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Creating a Corporate Strategy

An article that I wrote about the importance of developing a corporate strategy.  Many organizations find that they do not have the bandwidth to build a proper strategy.  Most sales and marketing executives spend a majority of their time building pipeline and closing deals.  Many do not have the skills and expertise to create a strategy and ignore the process altogether.  The end result is typically flat sales at best.  The only alternative is utilizing the skills and expertise of DaggerFoil Group to build the strategy freeing sales and marketing to focus on building pipeline and closing deals. – See more at: http://www.daggerfoil.com/part-iv-create-corporate-strategy/#sthash.ahGTKdbJ.dpuf
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How to Make Every Sales Call Great

The following is a guest post by Elay Cohen, CEO of Saleshood

We’ve all experienced great sales calls and not so great sales calls. Have you ever asked yourself, what are the best practices of a successful customer sales call? I did a search on this topic and found so many different variations that it inspired to share what I’ve seen work well for successful sales professionals.

Here are some sales call best practices from planning to post meeting feedback you can immediatly apply to your business

Elay Cohen is the co-founder of SalesHood, a “software as a service” cloud platform and community for sales professionals. He is the author of “SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed” published by GreenLeaf Books.

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Creating the Corporate Mission Statement

This is the third of a five part blog demonstrating how to create the vision, mission, strategy, and tactics to grow a company.  The blog discusses how to create the corporate mission
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How to manage your emails efficiently

The following is a guest post by Frank Reinelt, the regional vice-president for UK, northern Europe and emerging markets at Mindjet

A few months ago I read that officials at the Cabinet Office had been ordered not to send internal emails for a day because they’d become “overwhelmed and bombarded” by unnecessary messages. Guardian blogger Guy Browning gave his take on it here. I’m sure this is something every professional can relate to, not least of all those who are running burgeoning small businesses.

– See more at: http://www.daggerfoil.com/manage-emails-efficiently/#sthash.4AflIAjF.dpuf

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