A social media strategy is important for any business. Yet a recent poll conducted by the DaggerFoil Group shows that despite the value that social media can provide for a business, sales executives are still not implementing social media within their organization. The business and personal benefits of a social media program certainly outweigh the objections.
According to CEB, solution selling no longer works. The new world of selling shows that customers can now define solutions for themselves. A CEB study of more than 1,400 B2B customers across industries revealed that “57% of a typical purchase decision is made before a customer even talks to a supplier.”
For more information contact the leading sales and marketing consultants at the DaggerFoil Group or Cameron Ackbury at (415) 295-4870