The Importance of a Social Media Strategy

A social media strategy is important for any business. Yet a recent poll conducted by the DaggerFoil Group shows that despite the value that social media can provide for a business, sales executives are still not implementing social media within their organization.  The business and personal benefits of a social media program certainly outweigh the objections.

According to CEB, solution selling no longer works.  The new world of selling shows that customers can now define solutions for themselves. A CEB study of more than 1,400 B2B customers across industries revealed that “57% of a typical purchase decision is made before a customer even talks to a supplier.”

For more information contact the leading sales and marketing consultants at the DaggerFoil Group or Cameron Ackbury at (415) 295-4870


About Cameron Ackbury, CPA

Founding Director at DaggerFoil Group
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