Sales Leaders Resistance to Social Sales

Social media as a sales channel has taken on ever-increasing importance in driving leads to the top of the funnel. In years past, a single or dual channel go-to-market strategy often worked fine but in today’s rapidly changing and social media influenced culture a more complete strategy is required to achieve a competitive advantage. Although sales leaders are aware of the benefits of social media, many are resistant to integrating social media sales processes either because they don’t know how or they are stuck in an outdated sales paradigm.

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About Cameron Ackbury, CPA

Founding Director at DaggerFoil Group
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