Awesome article by Bob Pickard at http://bobpickard.com/rise-of-asia-world-pr/
These days the media is filled with stories about Asia’s economic advance, and the public relations industry is no exception to the regional macroeconomic trend. If the business momentum of Burson-Marsteller in this part of the world is a good commercial gauge, then there’s a rising tide of PR investment in Asia and we can certainly expect the trend to continue.
For international communications firms based in Western countries and their multinational clients, Asia’s ascendancy represents either a great chance to ride the new PR wave to a truly global prosperity or a big risk to miss the boat entirely and be left standing on Western shores.
Winning in this new Asian century of PR demands listening and thinking with an open mind attuned to modern Asian sensibilities, not just talking and executing and bulldozing ahead with traditional Western approaches.